Mediclinic and ER24 are pleased to announce that the emergency medical services brand will now have a stronger affiliation with Mediclinic. ER24’s fleet and uniforms will now carry both logos, while ER24's digital brand will reflect the association.
The new branding signifies more than just a visual update; it symbolises an even closer partnership, ensuring patients receive consistent, high-quality care from the moment an emergency call is made to their recovery in the hospital.
“By uniting our brands even further, we are reinforcing the message that Mediclinic and ER24 work side by side, one team, one standard of care,” explains Braam Joubert, CEO of Mediclinic Southern Africa. “Each brand has maintained a high standard for many years, but recently we have seen the value of strengthening the relationship across every part of the continuum of care.”
“By bringing Mediclinic on the road with us, we are offering that assurance of integrated care to our clients. In an emergency, assurance is the one thing that offers hope,” Ben Johnson, Managing Director of ER24, explains. “Most of our branches are co-located at various Mediclinic hospitals, with strong working relationships between our healthcare professionals and those in the Emergency Centres. ER24, including our Contact Centre teams, play a vital role in supporting the hospitals. We felt it was time that our brands reflect that same seamless care. The new look acts as a visible promise of quality and safety, emphasising the strength of the relationship behind the logos.”